Practice 06 · Conversion Diagnostics & Buyer Clarity
Diagnose why the store does not convert before touching it.
Most "CRO retainers" sell endless button-color A/B tests on stores that do not even have the traffic volume to reach statistical significance. We start with a rigorous, fixed-fee CRO & Funnel Diagnostic that fixes the real blockers: missing specifications, variant confusion, hidden shipping/return costs, and mobile interaction lag.
Commercial Terms (USD)
- Published Fee
- CRO Diagnostic $950 USD
- Turnaround
- 5–7 business days
- Deliverable
- GA4 Funnel Audit + 40-Point Friction Register + Wireframes
- Audit Fee Credit
- Up to $1,200 USD (30 days)
Payments processed by Stripe. Card details never reach Ecompanda systems. · All prices in USD.
01 · Scope Boundary & Equal-Weight Exclusions
Written in black and white before any work starts.
Every Ecompanda engagement lists what is excluded at equal visual weight to what is included. We ship on an isolated staging theme (`git` branch) and never modify production without your explicit sign-off.
Included in Scope
- ✓GA4 enhanced ecommerce funnel drop-off decomposition (Landing -> Collection -> PDP -> Add to Cart -> Begin Checkout) segmented by mobile vs. desktop
- ✓40-point heuristic & UX friction audit across Collection, Product, Cart Drawer, and mobile navigation
- ✓Specification and policy clarity audit (identifying unanswered buyer questions around sizing, compatibility, shipping cost, and return windows)
- ✓Prioritized P0/P1/P2 Liquid engineering fix backlog with annotated wireframe specs
Explicitly Excluded (Never in Scope)
- ✕Running low-powered A/B split tests on stores without sufficient weekly conversion volume for statistical validity
- ✕Deceptive dark patterns (fake countdown timers, fake "23 people viewing right now" popups, or hidden subscription checkboxes)
Sample Deliverable Register
Common High-Impact Shopify Conversion Blockers We Fix
| Funnel Stage | Observed Friction | Why Buyers Bounce | Engineering Fix |
|---|---|---|---|
| Collection -> PDP | Cards show title & price only; zero distinguishing specs | Shoppers cannot tell why SKU A costs $40 more than SKU B | Surface key metafield badge (material/weight/use-case) + comparison table |
| PDP Variant Selection | Out-of-stock combinations selectable or sizing unclear | Frustration on tap + fear of ordering wrong size/fitment | Variant availability matrix + inline dimensional table + return window |
| PDP -> Add to Cart | Shipping cost & delivery window hidden until checkout step 2 | Sticker shock & delivery uncertainty | Surface explicit shipping threshold & delivery window above the fold |
| Mobile Cart Drawer | 420ms INP lag on quantity change + aggressive upsell modal | Broken mobile thumb flow | Zero-lag vanilla JS cart drawer + clean free-shipping progress bar |
02 · Execution Cadence
How the engagement runs from Day 1.
GA4 & Device Funnel Decomposition
We segment your last 90 days of GA4 funnel events by device viewport, traffic source, and landing template to pinpoint where high-intent shoppers exit.
40-Point Heuristic & Spec Audit
We test your live mobile and desktop buying flows across real iOS/Android viewports, logging every interaction, layout, and information gap.
Diagnostic Dossier & Sprint Credit
You receive the dated CRO Diagnostic dossier and wireframe specifications. Credit 100% of the $950 USD fee toward an implementation sprint within 30 days.
03 · Frequently Asked Questions
Questions buyers ask before signing.
Every engagement is governed by our published Terms & Conditions, Refund Policy, and Delivery Policy under Ecom Panda LLC.
Why is the CRO Diagnostic a standalone document instead of a monthly A/B testing retainer?
Because running valid A/B tests requires thousands of conversions per variant per month. Most independent Shopify brands get far higher ROI by fixing concrete, unmistakable product-information, mobile usability, and speed defects on a staging theme than by paying an agency $5,000/month to test button colors.